easy to find information, if the information on your blog post isn't easy to find people are not going to enjoy there stay on your blog.
all links work, if you have links on your blog and they don't work you are not providing valid information and people are likely not going to come back to one of your blogs.
good layout, balance between text, ads and pictures, if you don't have a good balance of text, ads and pictures the blog could be overwhelming and could hurt the eyes to look at.
relevant, the text and images in you're blog isn't relevant to the blog post it will confuse people and people are likely to leave your blog and find someone else.
good blog: https://www.americanexpress.com/us/small-business/openforum/articles/5-useful-innovation-blogs-you-should-be-reading/
https://www.americanexpress.com/us/small-business/openforum/articles/5-useful-innovation-blogs-you-should-be-reading/
terrible blog: https://www.lingscars.com/
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